Import Export Business Directory



Post your import export leads Post Free Ads

View latest import export leads View Latest Leads

Check targeted buyer leads Find Buyers


SEARCH LEADS

By Category
View leads by sector

By Country
Specify country

By Type
Select type of leads

Advanced Search
Find specific leads

Receive free import export leads Receive Trade Leads

Create your own import export directory Manage Your Leads

----------------------

Receive free import export leads Get Targeted Leads

Post importer leads Create Prospect List

export business directory Increase Web Traffic

HOW TRADE SHOWS WORK - by Lee Ann Obringer

About the Author:
Lee Ann Obringer is a Staff Writer for HowStuffWorks.com. She holds a Bachelor's degree in journalism/advertising with an outside concentration in marketing from the University of North Carolina at Chapel Hill. Prior to joining the HowStuffWorks team, Lee Ann worked for 13 years in corporate marketing, advertising and communications. In addition to writing for HowStuffWorks, she works as a freelance marketing communications consultant and designer.




 1. Introduction to How Trade Shows Work
 2. Why Do Trade Shows?
 3. Selecting the Right Shows
 4. Vertical vs. Horizontal Markets
 5. Narrowing the List
 6. Designing and Caring for Your Booth
 7. Graphics - Less is More
 8. Making It Happen
 9. Other Things to Keep in Mind
10. Managing the Show Schedule & Materials
11. The Big Book
12. Training Your Booth Staffers
13. Basic Training
14. Organizing Your Staff
15. Lead Tracking
16. Filling the Fulfillment Package
17. Following Up After Follow-Up
18. The Lead Sheet
19. Lots More Information
20. See all Business articles

Vertical vs. Horizontal Markets
Another thing to consider is whether your product or service should be presented at horizontal- or vertical-based shows, or both. Horizontal shows are shows with vendors who are selling a broader variety of products or services, and the attendees usually come from a single market segment and are looking for either very specific products or services or a broader variety. Vertical shows are more narrowly focused to just one type of product and market. The advantage of vertical shows is that the attendees are all from a very specific market, and your objectives for the show can be more focused. The disadvantage is that your product or service must fall exactly within the focus for the show, or you won't get the results you want.

Here is an example of these two types of markets: Shows for physical therapists or boating would be vertical, while shows for occupational safety and health services would most likely be horizontal because the attendees would be from all types of markets. There are also variations, with shows that bring in vertical sellers and horizontal buyers and vice versa. This is usually apparent when you look at the list of vendors and the list of attendees. Just remember to keep it in mind when making your choices.





2006 JETC - Import Export Business Directory. All rights reserved. Powered by e-Classifieds.net. Copyright Hagen Software Inc. All rights reserved.