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HOW TRADE SHOWS WORK - by Lee Ann Obringer

About the Author:
Lee Ann Obringer is a Staff Writer for HowStuffWorks.com. She holds a Bachelor's degree in journalism/advertising with an outside concentration in marketing from the University of North Carolina at Chapel Hill. Prior to joining the HowStuffWorks team, Lee Ann worked for 13 years in corporate marketing, advertising and communications. In addition to writing for HowStuffWorks, she works as a freelance marketing communications consultant and designer.




 1. Introduction to How Trade Shows Work
 2. Why Do Trade Shows?
 3. Selecting the Right Shows
 4. Vertical vs. Horizontal Markets
 5. Narrowing the List
 6. Designing and Caring for Your Booth
 7. Graphics - Less is More
 8. Making It Happen
 9. Other Things to Keep in Mind
10. Managing the Show Schedule & Materials
11. The Big Book
12. Training Your Booth Staffers
13. Basic Training
14. Organizing Your Staff
15. Lead Tracking
16. Filling the Fulfillment Package
17. Following Up After Follow-Up
18. The Lead Sheet
19. Lots More Information
20. See all Business articles

Lots More Information

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