Import Export Business Directory



Post your import export leads Post Free Ads

View latest import export leads View Latest Leads

Check targeted buyer leads Find Buyers


SEARCH LEADS

By Category
View leads by sector

By Country
Specify country

By Type
Select type of leads

Advanced Search
Find specific leads

Receive free import export leads Receive Trade Leads

Create your own import export directory Manage Your Leads

----------------------

Receive free import export leads Get Targeted Leads

Post importer leads Create Prospect List

export business directory Increase Web Traffic


HOW TRADE SHOWS WORK - by Lee Ann Obringer

About the Author:
Lee Ann Obringer is a Staff Writer for HowStuffWorks.com. She holds a Bachelor's degree in journalism/advertising with an outside concentration in marketing from the University of North Carolina at Chapel Hill. Prior to joining the HowStuffWorks team, Lee Ann worked for 13 years in corporate marketing, advertising and communications. In addition to writing for HowStuffWorks, she works as a freelance marketing communications consultant and designer.




 1. Introduction to How Trade Shows Work
 2. Why Do Trade Shows?
 3. Selecting the Right Shows
 4. Vertical vs. Horizontal Markets
 5. Narrowing the List
 6. Designing and Caring for Your Booth
 7. Graphics - Less is More
 8. Making It Happen
 9. Other Things to Keep in Mind
10. Managing the Show Schedule & Materials
11. The Big Book
12. Training Your Booth Staffers
13. Basic Training
14. Organizing Your Staff
15. Lead Tracking
16. Filling the Fulfillment Package
17. Following Up After Follow-Up
18. The Lead Sheet
19. Lots More Information
20. See all Business articles

Making It Happen
So now you have an idea about the type of booth you want and how you want it to look. How do you make it happen?

First, check with booth vendors in your area. It is important to have local access to your vendor so you can easily go to the showroom to see the products, get ideas, and also be able to easily get support, extra parts, and supplies. Most sales reps will also bring a booth to your office and set it up so you can see it firsthand in your own environment. Many times, booth sales reps are also great resources for ideas for designing your booth. They know what works and how to make your booth effective. Use their experience and advice -- it's typically free! Check references of the vendors you speak with. Talk to their customers and see if they are happy with both their booth and the service from the vendor. Or, go to a local trade show and ask some of the show vendors about their booths and whom they work with. You are about to make a potentially large investment, and a little product research is very valuable.

Also, many vendors will store your booth in their warehouse or showroom while it's not in use, for no additional charge. Some will also make sure it's clean and in good shape, and ship it for you when you need it. Make sure you know what they charge for this service (if anything -- some vendors provide it free) because those fees can add up.

Usually, the booth vendor can either create your graphics from images you supply, or they may offer services to create the images for you. Here, cost is usually the key difference. If you have an internal graphics staff, you'll save money, but make sure they are in good communication with the vendor graphics staff to ensure that the appropriate sizes and formats are supplied.





2006 JETC - Import Export Business Directory. All rights reserved. Powered by e-Classifieds.net. Copyright Hagen Software Inc. All rights reserved.